7 Best Practices For Vlogging

There is a laundry list of best practices for vlogging, but just like vlogs themselves should be narrowly focused, I will shorten this list to the seven most important tips.

1. Choose one topic per vlog to focus on. Stick to this narrow slice of information. Don’t serve your audience the entire pie to devour in one sitting. This will overwhelm them with too much at once and may cause them to get confused or forget essential details. According to Insivia, viewers retain 95% of the info they watch in a video compared to 10% of info they consume via reading. Keep your ideas and thoughts clear, concise, and to the point.

2. Videos are a mechanism for purposeful storytelling. Every story has a beginning, middle, and end. From the top of your vlog, establish the topic at hand and maintain that focus for its entirety. Prepare three bullet points to guide you through the delivery of your presentation. But, no more than three. These bullet points should be the only notes you have in front of you, so that the words coming out of your mouth are authentic. Reading and referring to detailed notes is too scripted for vlogs and detracts from the goal of natural conversation.

Writing too much ahead of time also makes your mind overthink because you are trying to remember things word-for-word. You are not performing in a scripted stage production or a movie…